\n Watch a demo \n\n"},"type":"attribute","id":"0D70F0D8-55C2-45AD-8A7A-99299BE83CB0","selector":".fLTDys","transform":[[1,".fLTDys",6,"\n\n\n
Please Adjust Your Screen Size
Product tour not available on smaller screens Please return on another device. In the meantime, check out the Klaviyo B2C CRM demo to learn how to build lasting customer relationships with Klaviyo. \n Watch a demo \n
\n
"]]}]}]}],"weightDistributions":null,"name":"Everyone","bucketingStrategy":null,"experimentMetadata":{"allocationPolicy":"manual","layerId":"5928073606987776"},"deployed":false}],"policy":"equal_priority","viewIds":["4821730179416064"],"weightDistributions":null,"decisionMetadata":{"experimentPriorities":[[{"entityId":"6619195853504512","endOfRange":null}]],"experimentWeights":null,"offerConsistency":null},"concluded":false},{"changes":null,"id":"5945259734073344","name":"AB | Sign Up Page Removed Nav | 2025 Q1 ","commitId":"6117087349833728","groupId":null,"holdback":0,"activation":{},"integrationSettings":{"contentsquare":{},"google_analytics_4":{"is_using_gtm":"on"}},"integrationStringVersion":2,"experiments":[{"audienceIds":null,"audienceName":"Everyone else","changes":null,"id":"6583973179031552","integrationSettings":null,"variations":[{"id":"5186218753785856","name":"Original","actions":[]},{"id":"4881375262670848","name":"Variation #1","actions":[{"viewId":"6233949450534912","changes":[{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"AFCF5FE5-422C-4909-817A-4FCFAFE14295","selector":".utilityNavigation-module--utility--320f0 li:nth-of-type(1) > .utilityNavigation-module--link--8767f","transform":[[1,".utilityNavigation-module--utility--320f0 li:nth-of-type(1) > .utilityNavigation-module--link--8767f",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"51939CDD-9908-402A-93CE-FCB4397D4F26","selector":"li:nth-of-type(2) > .utilityNavigation-module--link--8767f","transform":[[1,"li:nth-of-type(2) > .utilityNavigation-module--link--8767f",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"DFE1EA5C-BCDE-46C0-81EF-5644DA8FDA0E","selector":".utilityNavigation-module--utility--320f0 li:nth-of-type(1)","transform":[[1,".utilityNavigation-module--utility--320f0 li:nth-of-type(1)",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"84AA0395-A2CA-4D49-980C-BA61448A8E15","selector":"li:nth-of-type(3) > .utilityNavigation-module--link--8767f","transform":[[1,"li:nth-of-type(3) > .utilityNavigation-module--link--8767f",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"9941ED64-E127-4B0B-A3DA-66DCA24391EA","selector":"li:nth-of-type(4) > .utilityNavigation-module--link--8767f","transform":[[1,"li:nth-of-type(4) > .utilityNavigation-module--link--8767f",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"1F14C2EA-018D-4A30-97B1-FFC57EAD6631","selector":".utilityNavigation-module--siteActions--af941 path:nth-of-type(1)","transform":[[1,".utilityNavigation-module--siteActions--af941 path:nth-of-type(1)",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"70B3C59B-3102-4581-ABF2-1E1937593739","selector":".utilityNavigation-module--siteActions--af941 .utilityNavigation-module--link--8767f","transform":[[1,".utilityNavigation-module--siteActions--af941 .utilityNavigation-module--link--8767f",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"B500F18D-0DF4-4A80-B8FC-83976FEDF950","selector":"li:nth-of-type(1) > div.universalNavigation-module--link--5ad12","transform":[[1,"li:nth-of-type(1) > div.universalNavigation-module--link--5ad12",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"EA0CA95C-08FE-4DED-80B5-CB9C16B07FB0","selector":"li:nth-of-type(2) > div.universalNavigation-module--link--5ad12","transform":[[1,"li:nth-of-type(2) > div.universalNavigation-module--link--5ad12",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"10CCE06A-0CE7-4C56-9F35-3EE43ED355BB","selector":"li:nth-of-type(3) > div.universalNavigation-module--link--5ad12","transform":[[1,"li:nth-of-type(3) > div.universalNavigation-module--link--5ad12",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"DB219C0F-F5B9-4040-9DFD-2804AFF9D381","selector":".universalNavigation-module--list--1c3da > li:nth-of-type(4) span","transform":[[1,".universalNavigation-module--list--1c3da > li:nth-of-type(4) span",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"2409C124-A14D-4F13-8252-D5C5AB74D9D3","selector":".universalNavigation-module--list--1c3da > li:nth-of-type(5) span","transform":[[1,".universalNavigation-module--list--1c3da > li:nth-of-type(5) span",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"4C9DD1FE-06DB-4221-A159-5D01C1BE1CBD","selector":".breadcrumbs-module--light--a2ac5","transform":[[1,".breadcrumbs-module--light--a2ac5",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"A02FBFA5-761A-4493-9682-D9B35B01979C","selector":".universalNavigation-module--ctaList--6ddca .universalNavigation-module--primary--228b7","transform":[[1,".universalNavigation-module--ctaList--6ddca .universalNavigation-module--primary--228b7",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"A2592BF4-B73B-447C-B14A-91313580B1B4","selector":".universalNavigation-module--ctaList--6ddca .universalNavigation-module--secondary--5f87a","transform":[[1,".universalNavigation-module--ctaList--6ddca .universalNavigation-module--secondary--5f87a",8,"style","display:none;"]]}]}]}],"weightDistributions":[{"entityId":"5186218753785856","endOfRange":5000},{"entityId":"4881375262670848","endOfRange":10000}],"name":"AB | Sign Up Page Removed Nav | 2025 Q1 ","bucketingStrategy":null,"experimentMetadata":{"allocationPolicy":"manual","layerId":"5945259734073344"},"deployed":false}],"policy":"single_experiment","viewIds":["6233949450534912"],"weightDistributions":null,"decisionMetadata":null,"concluded":false},{"changes":null,"id":"6178002535448576","name":"AB | Product Tour - Marketing Automation - Iteration 1 | 2025 Q1","commitId":"4927559515766784","groupId":null,"holdback":0,"activation":{},"integrationSettings":{"contentsquare":{},"google_analytics_4":{"is_using_gtm":"on"}},"integrationStringVersion":2,"experiments":[{"audienceIds":null,"audienceName":"Everyone else","changes":null,"id":"5533351482753024","integrationSettings":null,"variations":[{"id":"4878707014238208","name":"Original","actions":[{"viewId":"6502960079831040","changes":[{"css":{},"dependencies":[],"attributes":{},"type":"attribute","id":"F6C82E2B-E765-425C-A426-ACA1E55B67FA","selector":".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0","transform":[]}]},{"viewId":"4648242072256512","changes":[{"css":{},"dependencies":[],"attributes":{},"type":"attribute","id":"4E7F1DFC-3CA5-4333-BC44-BF8F79896C64","selector":".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0","transform":[]}]},{"viewId":"6488980766588928","changes":[{"css":{},"dependencies":[],"attributes":{},"type":"attribute","id":"7B2460EC-83B2-4CB0-8A4A-188530F40FB3","selector":".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0","transform":[]}]},{"viewId":"5566002495225856","changes":[{"css":{},"dependencies":[],"attributes":{},"type":"attribute","id":"62E3B29D-1E61-4AB7-80B7-1B58AF8AF141","selector":".hero-module--riveButtons--1d412 > .button-module--light--22f31.button-module--ghost--cc9c0","transform":[]}]},{"viewId":"5849492885340160","changes":[{"css":{},"dependencies":[],"attributes":{},"type":"attribute","id":"F7FF40EC-F35A-4B45-BC7D-EF61B61617A5","selector":".button-module--light--22f31.button-module--ghost--cc9c0","transform":[]}]}]},{"id":"6220234462330880","name":"Variation #1","actions":[{"viewId":"6502960079831040","changes":[{"css":{},"dependencies":[],"attributes":{"href":"/demos/marketing-automation","html":"Take a tour"},"type":"attribute","id":"D403B335-B0C6-45DE-95AF-6E47F81C045D","selector":".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0","transform":[[1,".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0",6,"Take a tour"],[1,".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0",8,"href","/demos/marketing-automation"]]}]},{"viewId":"4648242072256512","changes":[{"css":{},"dependencies":[],"attributes":{"href":"/demos/marketing-automation","html":"Take a tour"},"type":"attribute","id":"4BCBD8CA-A03A-4D32-8729-47FFE51B19FF","selector":".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0","transform":[[1,".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0",6,"Take a tour"],[1,".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0",8,"href","/demos/marketing-automation"]]}]},{"viewId":"6488980766588928","changes":[{"css":{},"dependencies":[],"attributes":{"href":"/demos/marketing-automation","html":"Take a tour"},"type":"attribute","id":"37F22383-E9C1-43BD-84EE-4649E8C8B9D3","selector":".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0","transform":[[1,".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0",6,"Take a tour"],[1,".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0",8,"href","/demos/marketing-automation"]]}]},{"viewId":"5566002495225856","changes":[{"css":{},"dependencies":[],"attributes":{"href":"/demos/marketing-automation","html":"Take a tour"},"type":"attribute","id":"F79DD43D-B1CF-481E-B167-77DB6C3A9F7B","selector":".hero-module--riveButtons--1d412 > .button-module--light--22f31.button-module--ghost--cc9c0","transform":[[1,".hero-module--riveButtons--1d412 > .button-module--light--22f31.button-module--ghost--cc9c0",6,"Take a tour"],[1,".hero-module--riveButtons--1d412 > .button-module--light--22f31.button-module--ghost--cc9c0",8,"href","/demos/marketing-automation"]]}]},{"viewId":"5849492885340160","changes":[{"css":{},"dependencies":[],"attributes":{"href":"/demos/marketing-automation","html":"Take a tour"},"type":"attribute","id":"5DF5D830-8DE7-4311-9A4B-75A1DB2DDB07","selector":".button-module--light--22f31.button-module--ghost--cc9c0","transform":[[1,".button-module--light--22f31.button-module--ghost--cc9c0",6,"Take a tour"],[1,".button-module--light--22f31.button-module--ghost--cc9c0",8,"href","/demos/marketing-automation"]]}]}]}],"weightDistributions":[{"entityId":"4878707014238208","endOfRange":5000},{"entityId":"6220234462330880","endOfRange":10000}],"name":"AB | Product Tour - Marketing Automation - Iteration 1 | 2025 Q1","bucketingStrategy":null,"experimentMetadata":{"allocationPolicy":"manual","layerId":"6178002535448576"},"deployed":false}],"policy":"single_experiment","viewIds":["4648242072256512","5566002495225856","5849492885340160","6488980766588928","6502960079831040"],"weightDistributions":null,"decisionMetadata":null,"concluded":false},{"changes":null,"id":"6421339209203712","name":"AB | Pricing Feature Matrix Update | 2025 Q2","commitId":"6427295590645760","groupId":null,"holdback":0,"activation":{},"integrationSettings":{"contentsquare":{},"google_analytics_4":{"is_using_gtm":"on"}},"integrationStringVersion":2,"experiments":[{"audienceIds":null,"audienceName":"Everyone else","changes":null,"id":"5953260117295104","integrationSettings":null,"variations":[{"id":"5612089591463936","name":"Original","actions":[]},{"id":"5264898175795200","name":"Variation #1","actions":[{"viewId":"5571501395542016","changes":[{"css":{},"dependencies":[],"attributes":{"html":"Email Marketing"},"type":"attribute","id":"146FBBFF-CB3F-4DE2-9CB8-D1FFCFF20D90","selector":"#pricing--plan-card--email-and-sms .planCard-module--featuresListContainer--63477 > div:nth-of-type(1) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms .planCard-module--featuresListContainer--63477 > div:nth-of-type(1) .features-list-module--listText--1673f",6,"Email Marketing"]]},{"css":{"color":"rgba(13, 181, 15, 1)"},"dependencies":[],"attributes":{},"type":"attribute","id":"498BCEC3-5D4B-4FF0-83A0-CDEA8C81D16C","selector":"#pricing--plan-card--email-and-sms .planCard-module--featuresListContainer--63477 > div:nth-of-type(1) .features-list-module--checkmark--873b0","transform":[[1,"#pricing--plan-card--email-and-sms .planCard-module--featuresListContainer--63477 > div:nth-of-type(1) .features-list-module--checkmark--873b0",8,"style","color:rgba(13, 181, 15, 1);"]]},{"css":{"color":"rgba(13, 181, 15, 1)"},"dependencies":[],"attributes":{},"type":"attribute","id":"0E99A919-6024-445A-B48B-F309244E3110","selector":"#pricing--plan-card--email-and-sms .planCard-module--featuresListContainer--63477 > div:nth-of-type(1) path","transform":[[1,"#pricing--plan-card--email-and-sms .planCard-module--featuresListContainer--63477 > div:nth-of-type(1) path",8,"style","color:rgba(13, 181, 15, 1);"]]},{"css":{},"dependencies":[],"attributes":{"html":"SMS Marketing"},"type":"attribute","id":"926C9677-BB83-43FD-B934-040D3B434DF4","selector":"#pricing--plan-card--email-and-sms .planCard-module--featuresListContainer--63477 > div:nth-of-type(2) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms .planCard-module--featuresListContainer--63477 > div:nth-of-type(2) .features-list-module--listText--1673f",6,"SMS Marketing"]]},{"css":{},"dependencies":[],"attributes":{"html":"Customer Profiles with all time data"},"type":"attribute","id":"E0D7C9F4-030F-45E4-92CA-17285FB5CA52","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(3) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(3) .features-list-module--listText--1673f",6,"Customer Profiles with all time data"]]},{"css":{},"dependencies":[],"attributes":{"html":"Pre-built dashboards"},"type":"attribute","id":"51179257-A6A1-44BC-886E-210D822767F7","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(4) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(4) .features-list-module--listText--1673f",6,"Pre-built dashboards"]]},{"css":{},"dependencies":[],"attributes":{"html":"350+ built-in integrations"},"type":"attribute","id":"89836526-DDDE-4F06-8B37-5DCA10CC2D9F","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(5) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(5) .features-list-module--listText--1673f",6,"350+ built-in integrations"]]},{"css":{},"dependencies":[],"attributes":{"html":"Multi-channel segmentation"},"type":"attribute","id":"936277EA-84BD-4406-BFE5-19B1AE5331E6","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(6) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(6) .features-list-module--listText--1673f",6,"Multi-channel segmentation"]]},{"css":{},"dependencies":[],"attributes":{"html":"Multi-channel A/B Testing"},"type":"attribute","id":"C32B5157-383E-4198-89C9-3D46CB5EBDB0","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(7) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(7) .features-list-module--listText--1673f",6,"Multi-channel A/B Testing"]]},{"css":{},"dependencies":[],"attributes":{"html":"Predictive Analytics"},"type":"attribute","id":"93C0BE6F-3A57-428A-902E-BF61062F5D7E","selector":"#pricing--plan-card--email-and-sms .planCard-module--featuresListContainer--63477 > div:nth-of-type(8) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms .planCard-module--featuresListContainer--63477 > div:nth-of-type(8) .features-list-module--listText--1673f",6,"Predictive Analytics"]]},{"css":{},"dependencies":[],"attributes":{"html":"Personalized Product Recommendations"},"type":"attribute","id":"C4AA1D84-C2AE-4743-B1E7-7C9472B007F3","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(9) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(9) .features-list-module--listText--1673f",6,"Personalized Product Recommendations"]]},{"css":{},"dependencies":[],"attributes":{"html":"Multi-channel attribution"},"type":"attribute","id":"E53EA973-8733-472E-9019-F80E34CE4522","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(10) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(10) .features-list-module--listText--1673f",6,"Multi-channel attribution"]]},{"css":{},"dependencies":[],"attributes":{"html":"Email deliverability score"},"type":"attribute","id":"CD5FF899-7484-40DC-A080-EE16383CEA2F","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(11) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(11) .features-list-module--listText--1673f",6,"Email deliverability score"]]},{"css":{},"dependencies":[],"attributes":{"html":"Academy Courses"},"type":"attribute","id":"5BF024A9-E2C3-477D-82F8-1C849F70ACC0","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(12) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(12) .features-list-module--listText--1673f",6,"Academy Courses"]]},{"css":{},"dependencies":[],"attributes":{"html":"Gen AI to create content fast"},"type":"attribute","id":"F2F543D2-FDF7-4D11-AA4A-DBC2B33700D2","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(13) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(13) .features-list-module--listText--1673f",6,"Gen AI to create content fast"]]},{"css":{},"dependencies":[],"attributes":{"html":"Push notifications"},"type":"attribute","id":"4F3D64E0-7D59-496E-9ED4-144D70B7CDE6","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(14) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(14) .features-list-module--listText--1673f",6,"Push notifications"]]},{"css":{},"dependencies":[],"attributes":{"html":"Klaviyo logo removed from emails"},"type":"attribute","id":"A4F6AF8C-25B4-4412-8C1A-CAA4B63486CF","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(15) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(15) .features-list-module--listText--1673f",6,"Klaviyo logo removed from emails"]]},{"css":{},"dependencies":[],"attributes":{"html":"SMS Smart Opt-in"},"type":"attribute","id":"4A2C255A-3CE7-468E-8F43-4D101B65A05F","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(16) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(16) .features-list-module--listText--1673f",6,"SMS Smart Opt-in"]]},{"css":{},"dependencies":[],"attributes":{},"type":"attribute","id":"2C270D50-EF3D-4463-8928-F70E85F8A270","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(16) > .features-list-module--featuresList--9e966","transform":[]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"D1C05829-234B-4762-84F6-1E3EFB9A465F","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(17) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(17) > .features-list-module--featuresList--9e966",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"F34EF015-C22A-4CCE-A3FC-7755A610AE58","selector":"#pricing--plan-card--email-and-sms div:nth-of-type(18) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--email-and-sms div:nth-of-type(18) > .features-list-module--featuresList--9e966",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"html":"Generative AI to create content fast
"},"type":"attribute","id":"46668FED-1443-4F35-A80F-0EE3397261CC","selector":"#pricing--plan-card--email div:nth-of-type(6) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--email div:nth-of-type(6) > .features-list-module--featuresList--9e966",6,"Generative AI to create content fast
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Email Marketing"},"type":"attribute","id":"D63E6E92-772F-4BC8-B108-8B9E47894F2D","selector":"#pricing--plan-card--email .planCard-module--featuresListContainer--63477 > div:nth-of-type(1) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email .planCard-module--featuresListContainer--63477 > div:nth-of-type(1) .features-list-module--listText--1673f",6,"Email Marketing"]]},{"css":{},"dependencies":[],"attributes":{"html":"Customer Profiles with all time data"},"type":"attribute","id":"7D9B65EB-52E2-4C45-8F98-94295B860C5F","selector":"#pricing--plan-card--email div:nth-of-type(3) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email div:nth-of-type(3) .features-list-module--listText--1673f",6,"Customer Profiles with all time data"]]},{"css":{},"dependencies":[],"attributes":{"html":"Customer Profiles with all time data"},"type":"attribute","id":"33D369E3-2BEC-4593-A03A-244622F68729","selector":"#pricing--plan-card--free .planCard-module--featuresListContainer--63477 > div:nth-of-type(3) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free .planCard-module--featuresListContainer--63477 > div:nth-of-type(3) .features-list-module--listText--1673f",6,"Customer Profiles with all time data"]]},{"css":{},"dependencies":[],"attributes":{"html":"Send up to 500 emails per month"},"type":"attribute","id":"9937ACC8-99CB-4923-878A-DA1E0F7AF637","selector":"#pricing--plan-card--free .planCard-module--featuresListContainer--63477 > div:nth-of-type(1) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free .planCard-module--featuresListContainer--63477 > div:nth-of-type(1) .features-list-module--listText--1673f",6,"Send up to 500 emails per month"]]},{"css":{},"dependencies":[],"attributes":{"html":"Send up to 150 SMS/MMS per month"},"type":"attribute","id":"B463F7BD-5AC2-4028-AFA8-48F8742A228B","selector":"#pricing--plan-card--free .planCard-module--featuresListContainer--63477 > div:nth-of-type(2) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free .planCard-module--featuresListContainer--63477 > div:nth-of-type(2) .features-list-module--listText--1673f",6,"Send up to 150 SMS/MMS per month"]]},{"css":{},"dependencies":[],"attributes":{"html":"Pre-built dashboards"},"type":"attribute","id":"9A12E077-1103-4F6E-954B-5386E7946640","selector":"#pricing--plan-card--email div:nth-of-type(4) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email div:nth-of-type(4) .features-list-module--listText--1673f",6,"Pre-built dashboards"]]},{"css":{},"dependencies":[],"attributes":{"html":"Pre-built dashboards"},"type":"attribute","id":"A09B82E5-27B4-4A3B-AB96-8763D3D159EC","selector":"#pricing--plan-card--free div:nth-of-type(4) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free div:nth-of-type(4) .features-list-module--listText--1673f",6,"Pre-built dashboards"]]},{"css":{},"dependencies":[],"attributes":{"html":"350+ built-in integrations"},"type":"attribute","id":"99FA0067-BDF1-46E1-B8A5-7608E450A7AF","selector":"#pricing--plan-card--email div:nth-of-type(5) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email div:nth-of-type(5) .features-list-module--listText--1673f",6,"350+ built-in integrations"]]},{"css":{},"dependencies":[],"attributes":{"html":"Klaviyo Help Center
"},"type":"attribute","id":"C848119C-3C4C-40AF-ACF1-6CC1619FF8AD","selector":"#pricing--plan-card--free div:nth-of-type(5) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(5) > .features-list-module--featuresList--9e966",6,"Klaviyo Help Center
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Push notifications
"},"type":"attribute","id":"8176B079-BAA5-485D-94F7-291923CCBF83","selector":"#pricing--plan-card--free div:nth-of-type(14) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(14) > .features-list-module--featuresList--9e966",6,"Push notifications
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Multi-channel segmentation"},"type":"attribute","id":"00DBE0DF-BA07-474B-984E-31939348AD17","selector":"#pricing--plan-card--email div:nth-of-type(6) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email div:nth-of-type(6) .features-list-module--listText--1673f",6,"Multi-channel segmentation"]]},{"css":{},"dependencies":[],"attributes":{"html":"350+ built-in integrations"},"type":"attribute","id":"EF6D910A-DCCC-4168-BF19-A26259EA6B3E","selector":"#pricing--plan-card--free div:nth-of-type(5) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free div:nth-of-type(5) .features-list-module--listText--1673f",6,"350+ built-in integrations"]]},{"css":{},"dependencies":[],"attributes":{"html":"Try SMS with 150 SMS/MMS credits per month"},"type":"attribute","id":"112C72B8-83D4-4D06-844C-C7AFF72DC588","selector":".planCard-module--emailSendsContainer--db833 > .planCard-module--smsSubText--30b10","transform":[[1,".planCard-module--emailSendsContainer--db833 > .planCard-module--smsSubText--30b10",6,"Try SMS with 150 SMS/MMS credits per month"]]},{"css":{},"dependencies":[],"attributes":{"html":"Send up to 150 SMS/MMS per month"},"type":"attribute","id":"7E55BCEB-0C45-44A1-9AC2-9160DA933C41","selector":"#pricing--plan-card--email .planCard-module--featuresListContainer--63477 > div:nth-of-type(2) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email .planCard-module--featuresListContainer--63477 > div:nth-of-type(2) .features-list-module--listText--1673f",6,"Send up to 150 SMS/MMS per month"]]},{"css":{},"dependencies":[],"attributes":{"html":"Academy courses
"},"type":"attribute","id":"BBF542CB-F90E-43DA-B7D6-FD7A793FCACB","selector":"#pricing--plan-card--email div:nth-of-type(15) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--email div:nth-of-type(15) > .features-list-module--featuresList--9e966",6,"Academy courses
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Generative AI to create content fast
"},"type":"attribute","id":"41F9DD31-232E-4CA2-A6ED-FAEFBBFD3925","selector":"#pricing--plan-card--email div:nth-of-type(7) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--email div:nth-of-type(7) > .features-list-module--featuresList--9e966",6,"Generative AI to create content fast
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Multi-channel A/B Testing"},"type":"attribute","id":"C0887604-5EDE-46AD-8338-F6743DF7D559","selector":"#pricing--plan-card--email div:nth-of-type(7) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email div:nth-of-type(7) .features-list-module--listText--1673f",6,"Multi-channel A/B Testing"]]},{"css":{},"dependencies":[],"attributes":{"html":"Generative AI to create content fast
"},"type":"attribute","id":"8EDE4F83-7EDF-4988-80CE-90EE83A49860","selector":"#pricing--plan-card--email div:nth-of-type(8) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--email div:nth-of-type(8) > .features-list-module--featuresList--9e966",6,"Generative AI to create content fast
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Generative AI to create content fast
"},"type":"attribute","id":"DF657156-455D-425F-89F6-6545AFA67EE1","selector":"#pricing--plan-card--email div:nth-of-type(9) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--email div:nth-of-type(9) > .features-list-module--featuresList--9e966",6,"Generative AI to create content fast
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Predictive Analytics"},"type":"attribute","id":"D9D13D97-5847-4FC8-9663-CA2196D9DBD3","selector":"#pricing--plan-card--email .planCard-module--featuresListContainer--63477 > div:nth-of-type(8) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email .planCard-module--featuresListContainer--63477 > div:nth-of-type(8) .features-list-module--listText--1673f",6,"Predictive Analytics"]]},{"css":{},"dependencies":[],"attributes":{"html":"Personalized Product Recommendations"},"type":"attribute","id":"CB2C9327-7DBB-47F4-8468-686F86213774","selector":"#pricing--plan-card--email div:nth-of-type(9) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email div:nth-of-type(9) .features-list-module--listText--1673f",6,"Personalized Product Recommendations"]]},{"css":{},"dependencies":[],"attributes":{"html":"Multi-channel attribution"},"type":"attribute","id":"4AF4F378-58D9-409D-B19D-6D7C347A7422","selector":"#pricing--plan-card--email div:nth-of-type(10) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email div:nth-of-type(10) .features-list-module--listText--1673f",6,"Multi-channel attribution"]]},{"css":{},"dependencies":[],"attributes":{"html":"Email deliverability score"},"type":"attribute","id":"78F89759-E2B8-4174-A070-2CA1C436B9EA","selector":"#pricing--plan-card--email div:nth-of-type(11) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email div:nth-of-type(11) .features-list-module--listText--1673f",6,"Email deliverability score"]]},{"css":{},"dependencies":[],"attributes":{"html":"Academy Courses"},"type":"attribute","id":"C2340414-2531-47C3-BDDC-93799C9957D6","selector":"#pricing--plan-card--email div:nth-of-type(12) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email div:nth-of-type(12) .features-list-module--listText--1673f",6,"Academy Courses"]]},{"css":{},"dependencies":[],"attributes":{"html":"Gen AI to create content fast"},"type":"attribute","id":"47B7680E-8F3F-4BEB-8A27-80F1161FCD81","selector":"#pricing--plan-card--email div:nth-of-type(13) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email div:nth-of-type(13) .features-list-module--listText--1673f",6,"Gen AI to create content fast"]]},{"css":{},"dependencies":[],"attributes":{"html":"Push notifications"},"type":"attribute","id":"711F83BE-CE21-4335-9303-EAC0FCE4DDC0","selector":"#pricing--plan-card--email div:nth-of-type(14) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email div:nth-of-type(14) .features-list-module--listText--1673f",6,"Push notifications"]]},{"css":{},"dependencies":[],"attributes":{"html":"SMS Smart Opt-in
"},"type":"attribute","id":"6772411B-5341-420E-B162-6F9B65694BB0","selector":"#pricing--plan-card--email div:nth-of-type(16) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--email div:nth-of-type(16) > .features-list-module--featuresList--9e966",6,"SMS Smart Opt-in
"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"009D3634-DF08-42FD-9389-268993E34C03","selector":"#pricing--plan-card--email div:nth-of-type(17) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--email div:nth-of-type(17) > .features-list-module--featuresList--9e966",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"6196E2D2-C943-40F4-B527-A3199DFC4A28","selector":"#pricing--plan-card--email div:nth-of-type(18) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--email div:nth-of-type(18) > .features-list-module--featuresList--9e966",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"html":"Klaviyo logo removed from emails
"},"type":"attribute","id":"72D482A2-B00E-4ACF-BDFE-C19786EEBB4D","selector":"#pricing--plan-card--free div:nth-of-type(15) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(15) > .features-list-module--featuresList--9e966",6,"Klaviyo logo removed from emails
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Klaviyo logo removed from emails"},"type":"attribute","id":"7B5809AB-BF51-4639-B81E-C73F8C1C0E2E","selector":"#pricing--plan-card--free div:nth-of-type(15) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free div:nth-of-type(15) .features-list-module--listText--1673f",6,"Klaviyo logo removed from emails"]]},{"css":{},"dependencies":[],"attributes":{"html":"SMS Smart Opt-in
"},"type":"attribute","id":"F18E578A-6328-43DA-9710-B64B55471194","selector":"#pricing--plan-card--free div:nth-of-type(16) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(16) > .features-list-module--featuresList--9e966",6,"SMS Smart Opt-in
"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"1952E81E-D469-443B-A0D4-FC83C91FF78A","selector":"#pricing--plan-card--free div:nth-of-type(17) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(17) > .features-list-module--featuresList--9e966",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"remove":true},"type":"attribute","id":"8CECE6F9-4EE5-4DB5-A665-09D5CFBF2067","selector":"#pricing--plan-card--free div:nth-of-type(18) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(18) > .features-list-module--featuresList--9e966",8,"style","display:none;"]]},{"css":{},"dependencies":[],"attributes":{"html":"Gen AI to create content fast
"},"type":"attribute","id":"98FC9DEB-A080-4CF1-9C8E-499E86CADBE1","selector":"#pricing--plan-card--free div:nth-of-type(13) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(13) > .features-list-module--featuresList--9e966",6,"Gen AI to create content fast
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Segmentation
"},"type":"attribute","id":"38FC7F00-FA98-4127-94FC-CB34C4F17686","selector":"#pricing--plan-card--free div:nth-of-type(7) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(7) > .features-list-module--featuresList--9e966",6,"Segmentation
"]]},{"css":{},"dependencies":[],"attributes":{"html":"A/B Testing
"},"type":"attribute","id":"848198D6-055F-4137-9D29-0EA545553FB4","selector":"#pricing--plan-card--free div:nth-of-type(8) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(8) > .features-list-module--featuresList--9e966",6,"A/B Testing
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Predictive Analytics
"},"type":"attribute","id":"C609848F-D6ED-4EED-925A-A551F728B28F","selector":"#pricing--plan-card--free div:nth-of-type(9) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(9) > .features-list-module--featuresList--9e966",6,"Predictive Analytics
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Personalized Product Recommendations
"},"type":"attribute","id":"E73075A3-9851-449B-87B3-141AC23451CE","selector":"#pricing--plan-card--free div:nth-of-type(10) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(10) > .features-list-module--featuresList--9e966",6,"Personalized Product Recommendations
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Attribution
"},"type":"attribute","id":"C918F250-6A1E-4EE4-BE47-F75D549C2331","selector":"#pricing--plan-card--free div:nth-of-type(11) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(11) > .features-list-module--featuresList--9e966",6,"Attribution
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Email deliverability score
"},"type":"attribute","id":"E254E121-4087-4AFA-8569-6FE344E5A3AC","selector":"#pricing--plan-card--free div:nth-of-type(12) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(12) > .features-list-module--featuresList--9e966",6,"Email deliverability score
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Academy Courses
"},"type":"attribute","id":"AB3EC41E-7D05-44A8-AEC7-36E017FE9069","selector":"#pricing--plan-card--free div:nth-of-type(6) > .features-list-module--featuresList--9e966","transform":[[1,"#pricing--plan-card--free div:nth-of-type(6) > .features-list-module--featuresList--9e966",6,"Academy Courses
"]]},{"css":{},"dependencies":[],"attributes":{"html":"Predictive Analytics"},"type":"attribute","id":"F71082BD-0A3C-4572-AFC2-0AC277433E0A","selector":"#pricing--plan-card--free div:nth-of-type(8) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free div:nth-of-type(8) .features-list-module--listText--1673f",6,"Predictive Analytics"]]},{"css":{},"dependencies":[],"attributes":{"html":"Multi-channel A/B Testing"},"type":"attribute","id":"83A170C9-26B5-428F-B84C-6C4E45A7B8CD","selector":"#pricing--plan-card--free .planCard-module--featuresListContainer--63477 > div:nth-of-type(7) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free .planCard-module--featuresListContainer--63477 > div:nth-of-type(7) .features-list-module--listText--1673f",6,"Multi-channel A/B Testing"]]},{"css":{},"dependencies":[],"attributes":{"html":"Email deliverability score"},"type":"attribute","id":"5B5D55C6-5912-4836-9473-5D8758FA493B","selector":"#pricing--plan-card--free div:nth-of-type(11) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free div:nth-of-type(11) .features-list-module--listText--1673f",6,"Email deliverability score"]]},{"css":{},"dependencies":[],"attributes":{"html":"Klaviyo logo removed from emails"},"type":"attribute","id":"5AD37D57-4162-4CCC-8205-CFAD060EEC9A","selector":"#pricing--plan-card--email div:nth-of-type(15) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--email div:nth-of-type(15) .features-list-module--listText--1673f",6,"Klaviyo logo removed from emails"]]},{"css":{},"dependencies":[],"attributes":{"html":"Academy Courses"},"type":"attribute","id":"FBC312CE-2BCD-4C20-AF36-165831BBF4C8","selector":"#pricing--plan-card--free div:nth-of-type(12) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free div:nth-of-type(12) .features-list-module--listText--1673f",6,"Academy Courses"]]},{"css":{},"dependencies":[],"attributes":{"html":"Multi-channel segmentation"},"type":"attribute","id":"CEA889EC-B0CB-4DEA-9D03-B82291939D73","selector":"#pricing--plan-card--free div:nth-of-type(6) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free div:nth-of-type(6) .features-list-module--listText--1673f",6,"Multi-channel segmentation"]]},{"css":{},"dependencies":[],"attributes":{"html":"Personalized Product Recommendations"},"type":"attribute","id":"6B56ECBE-E8E2-47BD-B8B3-0CC29221C985","selector":"#pricing--plan-card--free div:nth-of-type(9) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free div:nth-of-type(9) .features-list-module--listText--1673f",6,"Personalized Product Recommendations"]]},{"css":{},"dependencies":[],"attributes":{"html":"Multi-channel attribution"},"type":"attribute","id":"CE12BB25-D11E-47B2-8A82-A928E1F77456","selector":"#pricing--plan-card--free div:nth-of-type(10) .features-list-module--listText--1673f","transform":[[1,"#pricing--plan-card--free div:nth-of-type(10) .features-list-module--listText--1673f",6,"Multi-channel attribution"]]}]}]}],"weightDistributions":[{"entityId":"5612089591463936","endOfRange":5000},{"entityId":"5264898175795200","endOfRange":10000}],"name":"AB | Pricing Feature Matrix Update | 2025 Q2","bucketingStrategy":null,"experimentMetadata":{"allocationPolicy":"manual","layerId":"6421339209203712"},"deployed":false}],"policy":"single_experiment","viewIds":["5571501395542016"],"weightDistributions":null,"decisionMetadata":null,"concluded":false},{"changes":null,"id":"6510248454782976","name":"Blog | email marketing ex add CTA | Q1 2025","commitId":"4791382477373440","groupId":null,"holdback":500,"activation":{},"integrationSettings":{"contentsquare":{},"google_analytics_4":{"is_using_gtm":"on"}},"integrationStringVersion":2,"experiments":[{"audienceIds":null,"audienceName":"Everyone else","changes":null,"id":"5458456967118848","integrationSettings":null,"variations":[{"id":"4962136082874368","name":"Variation #1","actions":[{"viewId":"4754597726650368","changes":[{"css":{},"dependencies":[],"attributes":{"html":"
The 10 best email marketing automations for ecommerce in 2025 \n\n"},"type":"attribute","id":"3DBAAFBE-4640-471A-990F-BB4534793810","selector":".blogArticleHero-module--noImage--b1fc3","transform":[[1,".blogArticleHero-module--noImage--b1fc3",6,"
The 10 best email marketing automations for ecommerce in 2025 \n\n"]]},{"css":{},"dependencies":[],"attributes":{"href":"https://www.klaviyo.com/solutions/marketing-automation"},"type":"attribute","id":"B3244BBA-D604-46DD-A912-6F745A02D5B8","selector":".header-button-test","transform":[[1,".header-button-test",8,"href","https://www.klaviyo.com/solutions/marketing-automation"]]}]}]}],"weightDistributions":null,"name":"GA4 - Prospects","bucketingStrategy":null,"experimentMetadata":{"allocationPolicy":"manual","layerId":"6510248454782976"},"deployed":false}],"policy":"equal_priority","viewIds":["4754597726650368"],"weightDistributions":null,"decisionMetadata":{"experimentPriorities":[[{"entityId":"5458456967118848","endOfRange":null}]],"experimentWeights":null,"offerConsistency":null},"concluded":false},{"changes":null,"id":"6526473331277824","name":"Jamie Slack Test 3","commitId":"5443145576480768","groupId":null,"holdback":0,"activation":{},"integrationSettings":{"google_analytics_4":{},"contentsquare":{}},"integrationStringVersion":2,"experiments":[{"audienceIds":null,"audienceName":"Everyone else","changes":null,"id":"6089833215426560","integrationSettings":null,"variations":[{"id":"6047090774638592","name":"Original","actions":[]},{"id":"5222173049094144","name":"Variation #1","actions":[]}],"weightDistributions":[{"entityId":"6047090774638592","endOfRange":5000},{"entityId":"5222173049094144","endOfRange":10000}],"name":"Jamie Slack Test 3","bucketingStrategy":null,"experimentMetadata":{"allocationPolicy":"manual","layerId":"6526473331277824"},"deployed":false}],"policy":"single_experiment","viewIds":["6345893125816320"],"weightDistributions":null,"decisionMetadata":null,"concluded":false},{"changes":null,"id":"6582747569848320","name":"Customer Experience Hub | Customer \"join the beta\" | Q1 2025","commitId":"4798149198348288","groupId":null,"holdback":0,"activation":{},"integrationSettings":{"contentsquare":{},"google_analytics_4":{"is_using_gtm":"on"}},"integrationStringVersion":2,"experiments":[{"audienceIds":["not","4561332763099136"],"audienceName":"GA4 - Prospects","changes":null,"id":"5243257228099584","integrationSettings":null,"variations":[{"id":"5349416840724480","name":"Customer Variation","actions":[{"viewId":"5484210564104192","changes":[{"css":{},"dependencies":[],"attributes":{"href":"https://klaviyo.com/try-service","html":"Join the beta"},"type":"attribute","id":"BDFF7C34-D85F-46E7-8ED7-B97697C8BEC6","selector":".hero-module--riveButtons--1d412 > a:nth-of-type(1)","transform":[[1,".hero-module--riveButtons--1d412 > a:nth-of-type(1)",6,"Join the beta"],[1,".hero-module--riveButtons--1d412 > a:nth-of-type(1)",8,"href","https://klaviyo.com/try-service"]]},{"css":{},"dependencies":[],"attributes":{"href":"","html":"","remove":true},"type":"attribute","id":"2AF2BB19-3418-4767-8D09-2CE90A072F11","selector":".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0","transform":[[1,".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0",8,"style","display:none;"],[1,".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0",6,""],[1,".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0",8,"href",""]]}]}]}],"weightDistributions":null,"name":"Customer Variation","bucketingStrategy":null,"experimentMetadata":{"allocationPolicy":"manual","layerId":"6582747569848320"},"deployed":false}],"policy":"equal_priority","viewIds":["5484210564104192"],"weightDistributions":null,"decisionMetadata":{"experimentPriorities":[[{"entityId":"5243257228099584","endOfRange":null}]],"experimentWeights":null,"offerConsistency":null},"concluded":false}],"groups":[],"audiences":[{"id":"4561332763099136","name":"GA4 - Prospects","conditions":["and",["or",["or",{"match":null,"name":"audiences","type":"vendor.google_analytics_4_audience_targeting","value":"6495597765"}]]]}],"listTargetingKeys":[],"visitorAttributes":[],"visitorIdLocator":{"type":"cookie","name":"_kvyo_mkt_id"},"integrationSettings":[{"id":"google_analytics_4_audience_targeting","dataFetchMethod":"internal_list","ga4_id_type":"ga4_id_type_device_id","ga4_user_id":""}],"views":[{"id":"4648242072256512","category":"other","apiName":"6209881250725888_products__email_marketing","name":"Products - Email Marketing","staticConditions":["and",["or",{"match":"simple","type":"url","value":"klaviyo.com/products/email-marketing"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"4724414122557440","category":"other","apiName":"6209881250725888_global_pages","name":"Global Pages","staticConditions":["and",["or",{"match":"substring","type":"url","value":"www.klaviyo.com"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"4754597726650368","category":"other","apiName":"6209881250725888_url_targeting_for_blog__email_marketing_ex_add_","name":"URL Targeting for Blog | email marketing ex add CTA | Q1 2025","staticConditions":["and",["or",{"match":"simple","type":"url","value":"https://www.klaviyo.com/blog/top-email-automation-examples"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"4821730179416064","category":"other","apiName":"6209881250725888_url_targeting_for_product_tour__marketing_autom","name":"Product Tour - Marketing Automation","staticConditions":["and",["or",{"match":"simple","type":"url","value":"https://klaviyo.com/demos/marketing-automation"}]],"deactivationEnabled":false,"undoOnDeactivation":false,"tags":[],"activationType":"url_changed"},{"id":"4923735048716288","category":"other","apiName":"6209881250725888_url_targeting_for_blog__welcome_emails_add_cta_","name":"URL Targeting for Blog | welcome emails add CTA | Q1 2025","staticConditions":["and",["or",{"match":"simple","type":"url","value":"https://www.klaviyo.com/blog/welcome-email-examples"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"5439976427487232","category":"other","apiName":"6209881250725888_sign_up","name":"Sign Up","staticConditions":["and",["or",{"match":"simple","type":"url","value":"https://www.klaviyo.com/sign-up"}]],"deactivationEnabled":false,"undoOnDeactivation":false,"tags":[]},{"id":"5484210564104192","category":"other","apiName":"6209881250725888_url_targeting_for_customer_experience_hub__cu_2","name":"URL Targeting for Customer Experience Hub | Customer \"join the beta\" | Q1 2025","staticConditions":["and",["or",{"match":"simple","type":"url","value":"https://www.klaviyo.com/products/customer-experience-hub"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"5518139430010880","category":"other","apiName":"6209881250725888_url_targeting_for_blog__abandon_cart_add_cta__q","name":"URL Targeting for Blog | abandon cart add CTA | Q1 2025","staticConditions":["and",["or",{"match":"simple","type":"url","value":"https://www.klaviyo.com/blog/abandoned-cart-email"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"5566002495225856","category":"other","apiName":"6209881250725888_products__mobile_push","name":"Products - Mobile Push","staticConditions":["and",["or",{"match":"simple","type":"url","value":"klaviyo.com/products/mobile-push"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"5571501395542016","category":"other","apiName":"6209881250725888_url_targeting_for_ab__pricing_feature_matrix_up","name":"URL Targeting for AB | Pricing Feature Matrix Update | 2025 Q2","staticConditions":["and",["or",{"match":"simple","type":"url","value":"www.klaviyo.com/pricing"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"5803671909302272","category":"other","apiName":"6209881250725888_url_targeting_for_blog__sms_short_codes_added_1","name":"URL Targeting for Blog | SMS short codes added CTA | Q1 2025","staticConditions":["and",["or",{"match":"simple","type":"url","value":"https://www.klaviyo.com/blog/sms-short-codes"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"5849492885340160","category":"other","apiName":"6209881250725888_products__product_reviews","name":"Products - Product Reviews","staticConditions":["and",["or",{"match":"simple","type":"url","value":"klaviyo.com/products/product-reviews"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"5959956239745024","category":"other","apiName":"6209881250725888_pricing","name":"Pricing","staticConditions":["and",["or",{"match":"simple","type":"url","value":"https://www.klaviyo.com/pricing"}]],"deactivationEnabled":false,"undoOnDeactivation":false,"tags":[],"activationType":"url_changed"},{"id":"6233949450534912","category":"other","apiName":"6209881250725888_url_targeting_for_ab__removed_nav__2025_q1_","name":"URL Targeting for AB | Sign Up Page Removed Nav | 2025 Q1 ","staticConditions":["and",["or",{"match":"simple","type":"url","value":"https://www.klaviyo.com/sign-up"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"6345893125816320","category":"other","apiName":"6209881250725888_url_targeting_for_jamie_slack_test_3","name":"URL Targeting for Jamie Slack Test 3","staticConditions":["and",["or",{"match":"simple","type":"url","value":"www.klaviyo.com/grow/optimizely-edge"}]],"deactivationEnabled":false,"undoOnDeactivation":false,"tags":[]},{"id":"6488980766588928","category":"other","apiName":"6209881250725888_products__sms_marketing","name":"Products - SMS Marketing","staticConditions":["and",["or",{"match":"simple","type":"url","value":"klaviyo.com/products/sms-marketing"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"6502960079831040","category":"other","apiName":"6209881250725888_solutions__marketing_automation","name":"Solutions - Marketing Automation","staticConditions":["and",["or",{"match":"simple","type":"url","value":"klaviyo.com/solutions/marketing-automation"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"},{"id":"6621942501867520","category":"other","apiName":"6209881250725888_url_targeting_for_jake__what_is_b2c_crm_test","name":"URL Targeting for Blog | What is a B2C CRM? added CTA | Q1 2025","staticConditions":["and",["or",{"match":"exact","type":"url","value":"https://www.klaviyo.com/platform/what-is-b2c-crm"}]],"deactivationEnabled":true,"undoOnDeactivation":true,"tags":[],"activationType":"url_changed"}],"events":[{"id":"4652398677852160","viewId":"6488980766588928","name":"Click - Secondary CTA - SMS Marketing","category":"other","apiName":"6209881250725888_click__take_a_tour__sms_marketing","eventType":"click","eventFilter":{"filterType":"target_selector","selector":".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0"}},{"id":"4675725316325376","viewId":null,"name":"global_conversion_sign_up_and_get_a_demo","category":"other","apiName":"global_conversion_sign_up_and_get_a_demo","eventType":"custom","eventFilter":null},{"id":"4741664607043584","viewId":"6502960079831040","name":"Click - Secondary CTA - Marketing Automation","category":"other","apiName":"6209881250725888_click__take_a_tour","eventType":"click","eventFilter":{"filterType":"target_selector","selector":".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0"}},{"id":"4780697068503040","viewId":"5803671909302272","name":"blog_click_learn_more_sms_webx1","category":"other","apiName":"6209881250725888_blog_click_learn_more_sms_webx1","eventType":"click","eventFilter":{"filterType":"target_selector","selector":".header-button-test"}},{"id":"4800775369523200","viewId":"5439976427487232","name":"signup_click_create_account_webx","category":"other","apiName":"6209881250725888_signup_click_create_account_webx","eventType":"click","eventFilter":{"filterType":"target_selector","selector":"button.button-module--dark--b998d"}},{"id":"4839587781017600","viewId":null,"name":"global_start_form_get_a_demo","category":"other","apiName":"global_start_form_get_a_demo","eventType":"custom","eventFilter":null},{"id":"4902702325432320","viewId":"4754597726650368","name":"blog_click_learn_more_about_klaviyo_marketing_webx","category":"other","apiName":"6209881250725888_blog_click_learn_more_about_klaviyo_marketing_w","eventType":"click","eventFilter":{"filterType":"target_selector","selector":".header-button-test"}},{"id":"4946554008633344","viewId":null,"name":"global_start_form_sign_up","category":"other","apiName":"global_start_form_sign_up","eventType":"custom","eventFilter":null},{"id":"5011191353835520","viewId":null,"name":"homepage_click_sign_up","category":"other","apiName":"homepage_click_sign_up","eventType":"custom","eventFilter":null},{"id":"5036366992506880","viewId":"5959956239745024","name":"pricing_click_free_sign_up_webx","category":"other","apiName":"6209881250725888_pricing_click_free_sign_up_webx","eventType":"click","eventFilter":{"filterType":"target_selector","selector":"#pricing--plan-card--free .planCard-module--button--fcee2"}},{"id":"5084468629733376","viewId":null,"name":"global_click_get_a_demo","category":"other","apiName":"global_click_get_a_demo","eventType":"custom","eventFilter":null},{"id":"5096545406681088","viewId":"5484210564104192","name":"cta_clicks_join_the_beta","category":"other","apiName":"6209881250725888_cta_clicks_join_the_beta","eventType":"click","eventFilter":{"filterType":"target_selector","selector":".hero-module--riveButtons--1d412 > a:nth-of-type(1)"}},{"id":"5159843359621120","viewId":"5959956239745024","name":"pricing_click_see_more_webx","category":"other","apiName":"6209881250725888_pricing_click_see_more_webx","eventType":"click","eventFilter":{"filterType":"target_selector","selector":".pricingV2-module--collapsible--868c6 > div"}},{"id":"5196643763486720","viewId":null,"name":"solutions_marketingautomation_click_secondary_cta","category":"other","apiName":"solutions_marketingautomation_click_secondary_cta","eventType":"custom","eventFilter":null},{"id":"5225206118088704","viewId":null,"name":"global_conversion_sign_up","category":"other","apiName":"global_conversion_sign_up","eventType":"custom","eventFilter":null},{"id":"5447054332264448","viewId":null,"name":"global_click_sign_up","category":"other","apiName":"global_click_sign_up","eventType":"custom","eventFilter":null},{"id":"5602488930271232","viewId":"5518139430010880","name":"blog_click_learn_more_about_email_marketing_webx","category":"other","apiName":"6209881250725888_blog_click_learn_more_about_email_marketing_web","eventType":"click","eventFilter":{"filterType":"target_selector","selector":".header-button-test"}},{"id":"5621312412975104","viewId":"5566002495225856","name":"Click - Secondary CTA - Mobile Push","category":"other","apiName":"6209881250725888_click__take_a_tour__mobile_push","eventType":"click","eventFilter":{"filterType":"target_selector","selector":".hero-module--riveButtons--1d412 > .button-module--light--22f31.button-module--ghost--cc9c0"}},{"id":"5643497949102080","viewId":"4923735048716288","name":"blog_welcome_emails_click_learn_more_about_email_marketing_webx","category":"other","apiName":"6209881250725888_blog_welcome_emails_click_learn_more_about_emai","eventType":"click","eventFilter":{"filterType":"target_selector","selector":".header-button-test"}},{"id":"5800192448921600","viewId":null,"name":"products_emailmarketing_click_secondary_cta","category":"other","apiName":"products_emailmarketing_click_secondary_cta","eventType":"custom","eventFilter":null},{"id":"5905235336495104","viewId":null,"name":"pricing_click_sign_up","category":"other","apiName":"pricing_click_sign_up","eventType":"custom","eventFilter":null},{"id":"6191548258320384","viewId":null,"name":"homepage_click_watch_a_demo","category":"other","apiName":"homepage_click_watch_a_demo","eventType":"custom","eventFilter":null},{"id":"6210223916974080","viewId":"5959956239745024","name":"pricing_click_email_sign_up_webx","category":"other","apiName":"6209881250725888_pricing_click_email_sign_up_webx","eventType":"click","eventFilter":{"filterType":"target_selector","selector":"#pricing--plan-card--email .planCard-module--button--fcee2"}},{"id":"6295084149243904","viewId":"5849492885340160","name":"Click - Secondary CTA - Product Reviews","category":"other","apiName":"6209881250725888_click__take_a_tour__product_reviews","eventType":"click","eventFilter":{"filterType":"target_selector","selector":".button-module--light--22f31.button-module--ghost--cc9c0"}},{"id":"6316947646709760","viewId":null,"name":"products_smsmarketing_click_secondary_cta","category":"other","apiName":"products_smsmarketing_click_secondary_cta","eventType":"custom","eventFilter":null},{"id":"6339966557487104","viewId":null,"name":"products_mobilepush_click_secondary_cta","category":"other","apiName":"products_mobilepush_click_secondary_cta","eventType":"custom","eventFilter":null},{"id":"6395368598929408","viewId":"4648242072256512","name":"Click - Secondary CTA - Email Marketing","category":"other","apiName":"6209881250725888_click__take_a_tour_1","eventType":"click","eventFilter":{"filterType":"target_selector","selector":".hero-module--riveButtons--1d412 > .button-module--ghost--cc9c0"}},{"id":"6491562041933824","viewId":null,"name":"pricing_click_get_a_demo","category":"other","apiName":"pricing_click_get_a_demo","eventType":"custom","eventFilter":null},{"id":"6614571801116672","viewId":null,"name":"global_conversion_get_a_demo","category":"other","apiName":"global_conversion_get_a_demo","eventType":"custom","eventFilter":null},{"id":"6622832617062400","viewId":null,"name":"products_productreviews_click_secondary_cta","category":"other","apiName":"products_productreviews_click_secondary_cta","eventType":"custom","eventFilter":null},{"id":"6688612507451392","viewId":"6621942501867520","name":"clicks_watch_a_demo","category":"other","apiName":"6209881250725888_clicks_watch_a_demo","eventType":"click","eventFilter":{"filterType":"target_selector","selector":".header-button-test"}},{"id":"6692012729040896","viewId":"5959956239745024","name":"pricing_click_email_and_sms_sign_up_webx","category":"other","apiName":"6209881250725888_pricing_click_email_and_sms_sign_up_webx","eventType":"click","eventFilter":{"filterType":"target_selector","selector":"#pricing--plan-card--email-and-sms .planCard-module--button--fcee2"}}],"dimensions":[{"id":"5028359445413888","name":"hasKlaviyoAccountId","apiName":"hasKlaviyoAccountId","segmentId":null},{"id":"5347836401811456","name":"Logged In","apiName":"logged_in","segmentId":null}],"interestGroups":[],"tagGroups":[]},o=E(958);1,(0,E(9129).processWebSdk)({"result":{"appliedChangesetsIds":[],"activeViewsIds":[],"inactiveViewsIds":["5439976427487232","6345893125816320"],"activeAudiencesIds":[],"inactiveAudiencesIds":[],"activeLayerIds":[],"inactiveLayerIds":[],"appliedChangesets":[],"decisions":[]},"queue":{"unappliedChangesetsIds":[],"unevaluatedViewsIds":["4648242072256512","4724414122557440","4754597726650368","4821730179416064","4923735048716288","5484210564104192","5518139430010880","5566002495225856","5571501395542016","5803671909302272","5849492885340160","5959956239745024","6233949450534912","6488980766588928","6502960079831040","6621942501867520"],"unevaluatedAudiencesIds":["4561332763099136"],"undecidedLayerIds":["4581248920715264","5217336160944128","5244135045595136","5857337827655680","5928073606987776","5945259734073344","6178002535448576","6421339209203712","6510248454782976","6526473331277824","6582747569848320"],"unappliedChangesets":[]},"metadata":{"logs":[],"visitorData":{"id":"cb224e9b-b68f-471c-a31c-85383a3cbcde"}}});var S,s,p,G="initializeOptimizelyPreview";if(o.initGlobalStore(r),R.populateDirectiveData(),i.clientHasAlreadyInitialized())return N.warn("Main / Disabling because Optimizely has already initialized on this page load. Are there multiple snippets on the page?"),void 0;if(i.shouldBailForDesktopApp())return N.log("Main / Disabling because of desktop app."),void 0;if(i.conflictInObservingChanges())return N.log("Main / Disabling: Observe Changes Indefinitely is on, but browser does not support it."),void 0;if(i.shouldLoadInnie())O.registerFunction("getProjectId",(function(){return r.projectId})),O.registerFunction("getAccountId",(function(){return r.accountId})),n.addScriptAsync("https://app.optimizely.com/js/innie.js"),N.log("Main / Disabling in favor of the editor client.");else if(i.shouldLoadPreview()){if(true)(i.isSlave()?window.optimizely:window.optimizely=__GLOBAL__||[]).push({type:"load",data:r});N.log("Main / Disabling in favor of the preview client."),E(5457).setupPreviewGlobal(),E(5457).pushToPreviewGlobal({type:"pushPreviewData",name:"liveCommitData",data:r}),i.isSlave()||(O.registerFunction("getProjectId",(function(){return r.projectId})),n.addScriptSync('/dist/preview.min.js'))}else if(i.shouldBootstrapDataForPreview()){O.registerFunction(G,(function(T){_(T),O.unregisterFunction(G)}));var a=i.isSlave()?PROJECT_ID_FOR_SLAVE_PREVIEW:O.getFunction("getProjectId")();S=i.getProjectToken(),s=a,p=i.getPreviewLayerIds(),t='/dist/preview_data.js?token=__TOKEN__&preview_layer_ids=__PREVIEW_LAYER_IDS__'.replace("__TOKEN__",S).replace("__PROJECT_ID__",s).replace("__PREVIEW_LAYER_IDS__",p.join(",")).replace("true",true),n.addScriptSync(t),'/dist/js/preview_ui.js'&&(E(5457).setupPreviewGlobal(),n.addScriptAsync('/dist/js/preview_ui.js'))}else i.shouldBootstrapDataForEditor()?(O.registerFunction(G,(function(T){_(T),O.unregisterFunction(G)})),n.addScriptAsync(window.optimizely_editor_data_endpoint)):i.shouldInitialize()&&_(r);T.timeEnd("block");var u=T.now();T.setMark("optimizelyFinished",u,u)}if(!void(E.amdO={}),E.d=function(_,T){for(var I in T)E.o(T,I)&&!E.o(_,I)&&Object.defineProperty(_,I,{enumerable:!0,get:T[I]})},E.g=function(){if("object"==typeof globalThis)return globalThis;try{return this||new Function("return this")()}catch(_){if("object"==typeof window)return window}}(),E.o=function(_,T){return Object.prototype.hasOwnProperty.call(_,T)},E.r=function(_){"undefined"!=typeof Symbol&&Symbol.toStringTag&&Object.defineProperty(_,Symbol.toStringTag,{value:"Module"}),Object.defineProperty(_,"__esModule",{value:!0})},E.nmd=function(_){return _.paths=[],_.children||(_.children=[]),_},false)I();else try{I()}catch(_){try{E(3427).handleError(_)}catch(_){console.log(_)}}}()Klaviyo Data Platform: The Better Customer Data Platform (CDP Solution) - Klaviyo Home / Klaviyo Data Platform
Klaviyo Data Platform
Go beyond the traditional customer data platform Klaviyo Data Platform (KDP) unifies customer data and enables real-time activation for marketing, customer service, and analytics—and it’s built into Klaviyo B2C CRM.
Seamless setup Connect your data faster with 350+ integrations and simple setup, minimizing technical resources to quickly drive value.
Single source of truth Give marketing and customer service teams a shared, real-time customer view with lifetime retention.
Unified customer profiles
The full story of each customer Klaviyo captures every click, purchase, and interaction—turning fragmented data into comprehensive, lifetime customer profiles.
Cross-functional clarity: All your teams have the same unified, real-time view of customer profiles and events.
Lifetime retention: Data you collect in Klaviyo stays in Klaviyo: no expiration dates.
Deeper insights: Centralize data to uncover patterns, predict behavior, and deliver engaging customer experiences.
AI-ENRICHED DATA
Predict, act, and win Your customer data does more than record the past—it reveals the future. Know customers more deeply, anticipate their needs, and deliver campaigns that drive results and protect margins. With Klaviyo AI , you can:
Identify churn risk and retention opportunities
Know order frequency and predicted next order date
Forecast customer lifetime value (CLV)
Personalize campaigns based on actionable predictions
Platform built for scale
Grow with confidence Effortlessly scale with Klaviyo, processing massive data volumes to deliver real-time, personalized experiences at every stage.
Highly reliable infrastructure: Engineered to handle BFCM-level traffic and beyond, ensuring fast, real-time delivery of your messages.
Proactive business performance monitoring: Track performance and get instant alerts on key metrics to prevent issues and keep campaigns running smoothly.
Trusted data security and compliance: ISO 27001 certified, SOC 2 Type 2 audited, and designed to help you stay compliant with CCPA and GDPR, protecting your customer data.
Helen of Troy sees 40%+ TCO reduction from switching to Klaviyo for email + SMS Daily Harvest boosts efficiency and reduces costs 18% by switching to Klaviyo + Shopify 2xist sees 56.1x platform ROI in first quarter with Klaviyo CDP Gain a complete view of each customer’s behavior across channels and touchpoints.
Target exactly the right people based on any number or combination of conditions.
Consolidate your data with 350+ instant integrations and powerful APIs.
Sync with your data warehouse for comprehensive analysis and storage of customer data.
Standardize and manipulate data for more advanced segments and personalization.
Stay ahead of trends and catch potential issues early with alerts you can set in seconds.
Upgrade to unlock advanced data capabilities
Take your data to the next level with premium features like no-code data transformation, data warehouse syncing, and advanced analytics.
Streamline your tech and boost CLV with Klaviyo Understanding profiles in Klaviyo Managing profiles, lists, and segments What is a customer data platform (CDP)?
A customer data platform (CDP) is a centralized system that unifies customer information from multiple sources, creating a single source of truth. By consolidating, structuring, and making data actionable, CDPs help businesses streamline marketing, service, and analysis efforts.
Klaviyo’s Data Platform goes beyond traditional CDPs by integrating data unification, advanced analytics, and real-time activation into one marketer-friendly solution. This simplifies workflows, saves time, and fosters deeper customer relationships.
How is the Klaviyo Data Platform different from traditional CDPs?
The Klaviyo Data Platform is purpose-built for marketing and customer service teams, featuring an intuitive no-code interface, pre-built integrations, and rapid setup. While traditional CDPs often require months of implementation, Klaviyo is up and running in hours—delivering value almost immediately.
Klaviyo also stores customer data indefinitely at no extra cost, enabling businesses to access a lifetime of insights for smarter segmentation, personalized campaigns, and in-depth reporting.
How does Klaviyo handle customer data?
The Klaviyo Data Platform employs advanced infrastructure to store lifetime event data for every customer. This comprehensive data repository provides businesses with a 360-degree view of customer behavior, enabling real-time analysis, hyper-personalized experiences, and dynamic segmentation.
With fast, reliable access to granular insights, Klaviyo helps businesses unlock the full potential of their data.
How does Klaviyo’s customer data solution improve marketing performance?
By integrating data unification, analytics, and activation into one seamless solution, the Klaviyo Data Platform accelerates and enhances marketing workflows. Say goodbye to disconnected tools and hello to actionable, clean data that powers segmentation, personalization, and reporting.
From tailored customer campaigns to real-time optimizations, Klaviyo ensures every interaction is impactful.
How long does it take to implement the Klaviyo Data Platform?
Most Klaviyo Data Platform features are ready to use within hours, without the need for extensive technical expertise. For advanced integrations like APIs, setup times may vary depending on your team’s resources.
Does my business need a customer data platform?
If your customer data is scattered across multiple tools, making it difficult to unify, analyze, or act upon, a CDP like Klaviyo’s can help. By consolidating data into one platform, Klaviyo empowers businesses to create personalized customer experiences, drive growth, and make data-driven decisions.
Klaviyo’s flexible and scalable design makes it suitable for businesses of all sizes, from startups to enterprises.
Is the Klaviyo Data Platform suitable for small businesses?
Yes! Klaviyo’s user-friendly design ensures that even small businesses can leverage advanced data capabilities without needing a dedicated technical team. It’s an ideal solution for brands seeking to unify customer data and execute sophisticated marketing strategies.
Can the Klaviyo Data Platform scale for enterprise-sized businesses?
Yes, the Klaviyo Data Platform is designed for businesses of all sizes, from startups to enterprise-level brands. Its infrastructure is built to handle complex, high-volume data environments, making it ideal for fast-growing and established businesses alike. Leading brands across industries already trust Klaviyo to scale alongside their success.